Lake Area Chamber of Commerce

Chamber of Commerce Members:

Trackside Marketing Group, LLC is a full service website design, hosting, and maintenance firm that has operated for more than 9 years.  We have more than 50 clients located throughout the country and maintain sites for multi-state corporations, small businesses, not-for-profit associations, and NASCAR® teams and drivers.

  • We pride ourselves on unmatched service to our customers. Site changes are usually completed within minutes or hours, not days.
  • We offer unlimited web site hosting and maintenance for a flat monthly rate.  Don’t let your site get outdated and scare off customers, keep it current at no additional expense.
  • We will customize a web site designed for you. Don’t get stuck with a site that looks like everyone else’s.
  • We will work with you to design a site that reflects your business, is easy to navigate, and gives visitors information they want.

 Contact us to see how affordable a new or redesigned web site can be. Email scott@tracksidemarketing.com or call Scott Page at 573-462-0505

 

Summer 2008 Promotion

Save on a new or updated website!

No hosting or maintenance fees for the first month (with a 1 year contract) when you move your website to Trackside Marketing Group, LLC.

Offer good through July 31, 2008


How much does a website cost?

We start each project with a discussion of your needs and wants. From that point we will provide a bid based on the scope of the project. Contract lengths are negotiable. Our rates are very reasonable and based on a variety of factors. Having a top-notch web site can be a lot more reasonable than you think.

Generally, a standard business website can be designed and set up with custom graphics for approximately $1500. Monthly hosting and maintenance fees depend primarily on how often updates need to be made but are usually $150 per month or less.


What does your website say about you?

The Wrong Kind of Web Site

A long time ago, (okay, maybe the ‘90s) small businesses that had web sites were mostly thought of as being cutting-edge and technically savvy.  Remember those days? Merely having a web site sent the message that the company was competent, professional, and innovative.

Helping, or Hurting?

Now, however, having a web site is basically an expectation, something that is essential to most small businesses today.  But having the “wrong” kind of web site can actually be worse for your business than having no web site at all.  Here are some tell-tale signs that your web site may actually be hurting your business rather than helping it:

  • The site hasn’t been updated in years
  • The site commits web “sins” such as frames-based design, Flash intros, doorway pages, blinky-flashy images, or image-based pages
  • Confusing or inconsistent navigation among web pages
  • Visitor counters
  • Busy, repeating backgrounds that hurt readability
  • Horizontal scrolling
  • Pop-up ads
  • Not enough quality content
  • No strong call to action
  • Uses a “pre-canned” template design that is not consistent with branding
  • Cannot be correctly read by search engine spiders

(Of course there are many others, but those are the biggies…)

Most small businesses would love to be perceived as competent, professional and innovative, but the wrong kind of web site sends the opposite message about your business.  So ask yourself – does your web site help or hurt your business?  Does it give visitors a great first impression, or does it send some other, less positive message about your company? If you aren’t sure of the answer, then it’s probably time for an upgrade!

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